Pacific Poop Patrol — Brand Guidelines v1.0

01 / Color Palette

The Pacific Green System

Inspired by the freshness of SD's grass after our crew leaves. Vibrant green primary, deep forest for trust signals, warm sand and sun for energy, white space everywhere.

Primary

PRIMARY

Pacific Green

#16a34a

22, 163, 74

Main brand color. Logo, CTAs, links, hover states.

DARK

Pacific Green Dark

#15803d

21, 128, 61

Gradient pairs with primary. Hover/pressed states.

LIGHT

Pacific Green Light

#22c55e

34, 197, 94

Highlights, success states, subtle accents.

LIME

Citrus Lime

#84cc16

132, 204, 22

Energy accent. Promo badges, fresh callouts.

Neutrals

FOREST

Deep Forest

#14532d

20, 83, 45

Headings, footer bg, trust signals.

MOSS

Moss Deep

#052e16

5, 46, 22

Body text, navigation, premium CTAs.

FOAM

Foam

#f0fdf4

240, 253, 244

Hero backgrounds, soft section dividers.

WHITE

Pristine White

#ffffff

255, 255, 255

Primary background. Cards, modals, content.

Accents

SAND

Sand

#fde68a

253, 230, 138

Warmth accent. Highlight bars, promo backgrounds.

SUN

SoCal Sun

#f59e0b

245, 158, 11

High-energy CTAs. Reviews stars. Promo badges.

CORAL

Coral

#fb7185

251, 113, 133

Error states, urgent alerts only.

INK

Ink

#0c1e2e

12, 30, 46

Maximum-contrast text on white.

02 / Typography

Inter — clear, modern, friendly

Inter is the entire system. Geometric sans-serif with great legibility at every size. Tight letter-spacing for headlines. Roomy line-height for body.

Display 1Inter / 64px / 800 / -3.5%

Clean yards.
Happy hounds.

Display 2Inter / 48px / 800 / -3%

San Diego's friendliest poop patrol.

Heading 1Inter / 38px / 800 / -2.5%

How Pacific Poop Patrol works

Heading 2Inter / 28px / 700 / -2%

Weekly visits. No contracts. Real reviews.

Heading 3Inter / 20px / 700 / -1%

What's included in every visit

BodyInter / 16px / 400 / 0%

We pick up after your dogs in your yard so you don't have to. Weekly, biweekly, or twice-weekly. Same uniformed scooper every time. Gate-photo proof sent after every visit. No contracts, ever.

SmallInter / 13px / 500

Service available in 50+ San Diego County zip codes. Same-week start. Cancel anytime.

EyebrowInter / 12px / 700 / +16%

San Diego's Top-Rated Pet Waste Service

03 / Logo System

Mark, wordmark, lockup

20 enterprise-grade logo concepts generated at 4K via Nano Banana 2 (Gemini 3.1 Pro Image). Click any logo to view 4K original. Pick your favorite and tell me the number — that mark will drop into the full site system.

01

Wave-P MarkMinimalist letter P / wave / no text

02

Nautical CrestPremium badge / palm / paw

03

Mascot — GoldenLifeguard dog + wordmark

04

Paw-Wave IconSingle color / iconic / no text

05

Bold WordmarkStacked typography / wave line

06

Vintage PatchEnamel anchor + ribbon

07

App IconRounded gradient square

08

Mascot — BulldogSurfboard + bucket cartoon

09

Wave/Paw MonoSingle flowing mark

10

Lifeguard TowerSD tower line-art

11

Sun-Wave-EarGeometric icon fusion

12

CA Shield BadgeBear paw + heritage

13

Wave CharacterDog peeking from wave

14

PPP MonogramInterlocked P-wave

15

Rescue TubeLifeguard float + paw

16

SurfboardVertical board + paw decal

17

LighthousePoint Loma silhouette

18

Palm + WaveTropical script wordmark

19

Scoop EmblemCrossed tools heritage

20

Compass RoseNautical maritime mark

🆕 New Variants — Round 2

8 fresh variants based on your picks (#08 + #15)

4 kawaii French bulldog mascots holding poop pickup tools (extending style #08) + 4 rescue-tube/paw variants (extending style #15). All at 4K.

21

Kawaii Frenchie + ScoopMascot with green scoop tool

22

Kawaii Frenchie + BagMascot with bag dispenser

23

Lifeguard FrenchieMascot in tank + dustpan

24

Frenchie + WaveMascot holding bag with wave

25

Rescue Tube MarkClean enterprise emblem

26

Tube + Peeking FrenchieFloat with mascot combo

27

Tube Badge "Est 2026"Heritage rescue patch

28

Crossed Tools + TubeVintage patrol badge

Round 3 — Natural Color Variants (FIXED)

12 #23-style variants with REAL dog colors + real tools

Same kawaii Frenchie layout you loved (#23), now with natural fawn / pied / brindle / blue / black coats AND realistic silver/metal tools. Only the lifeguard tank top + wordmark stay green.

29

Fawn Frenchie + ScoopNatural fawn coat

30

Pied Frenchie + BagWhite-with-patches

31

Brindle LifeguardBrindle in green tank + tools

32

Blue Frenchie + WaveBlue-grey natural color

33

Fawn LifeguardFawn in green tank + tools

34

Pied LifeguardWhite-black in green tank

35

Blue LifeguardBlue-grey in green tank

36

Black LifeguardBlack coat in green tank

37

⭐ Fawn + Silver ScoopFully realistic colors

38

⭐ Pied + Real ToolsRed dustpan, wooden rake

39

⭐ Brindle + Clear BagNatural bag color, red tie

40

⭐ Blue + Chrome ScoopChrome silver, black handle

FINAL ROUND — Reference-locked refinements

9 final variants based on your top picks (#22, #23, #29)

Generated using your exact favorite logos as visual references, then refined: natural Frenchie dog color, brand-green only on the tank top and wordmark, subtler muted palette, realistic cartoon tools.

41

Fawn Cartoon + ScoopPure kawaii vector style

42

Pied Cartoon + DustpanKawaii sticker style

43

Brindle Cartoon + BagKawaii cartoon

44

Blue Cartoon + ScoopKawaii flat vector

45

⭐ #22 Refined (Fawn)EXACT #22 dog, natural color

46

⭐ #23 Refined (Fawn)EXACT #23 dog, natural color

47

⭐ #22 (Pied)Same comp, pied coat

48

⭐ #23 (Brindle)Same comp, brindle coat

49

⭐ #29 RefinedSofter subtler palette

✓ LOGO LOCKED · #46 — Fawn Lifeguard Frenchie

Now pick the wordmark typography

8 wordmark variations using the EXACT same #46 dog. Pick one number and that's the locked logo lockup.

50

Bold Rounded CondensedModern punchy sans

51

Elegant SerifFraunces / Playfair style

52

Handwritten ScriptWave underline

53

Stacked TypographyPACIFIC / POOP PATROL

54

Arched BadgeVintage arc above + Est 2026

55

Geometric + Paw DividerModern bold

56

Circular SealCurved around dog

57

Friendly Rounded LowercaseNunito / Quicksand

CLEAR SPACE & MIN SIZE

Maintain clear space equal to the width of the "P" mark on all sides. Minimum size: 24px height for digital, 0.5in for print. Never stretch, recolor, or rotate the wordmark.

04 / Voice & Tone

Friendly neighbor, not corporate vendor

We talk like the trustworthy neighbor who happens to do this professionally. Warm, direct, confident. We never apologize for what we do — we lean into the fact that we handle the thing nobody wants to.

Do

Sound like this

"Your yard, show-ready every week."
"We handle the part you hate."
"Pristine yards, happy dogs, zero contracts."
"Same friendly scooper every visit."
"San Diego dog parents trust us to keep their yards fresh."
"Gate-photo proof sent after every clean."

Don't

Never sound like this

"Industry-leading waste management solutions."
"Cutting-edge pet hygiene services."
"Sorry about the smelly job!"
"We specialize in canine fecal removal."
"Synergistic eco-conscious waste protocols."
"Try our service today!" (exclamation overload)

05 / Buttons & UI

Component library preview

06 / Spacing & Radius

Soft, modern, generous

Rounded corners everywhere. Generous padding. Air over density.

8px / 6r

16px / 10r

24px / 14r

32px / 18r

48px / 22r

Approve this direction?

Tell me "ship it" and the full 10-page site builds in this palette. Or "tweak X" and we adjust before going further.